As I related in the last post in this series, I have had a time getting the proverbial “scoop” in the Farquhar Cattle Ranch story, on which I have been working.
Which leads me to the title of this second part of the series. As you may or may not know (if you don’t, you need to quit reading this and check out the news), I was privy to a press conference at the state capital Wednesday, compliments of Gov. Riley and State Department of Corrections Commissioner Richard Allen. At this event the bomb dropped — the cattle ranch will soon be no more.
Today I got back up with Department of Corrections Information Manager Brian Corbett to get some follow up information and received a cordial response. He told me he would get me a line item list of the cost and financial records from the ranch that shows its monetary state as well as set up an interview with the ranch warden.
After I got off the phone, I realized I had been bested in a struggle between journalism and public relations.
You see at college, our groups were taught under the same roofs, and some skills are even taught in the same classes. It became apparent at college that the two groups, while they interacted quite frequently in the professional world, would be at odds in a battle of wills occasionally as each tried to do their jobs.
It is interesting that both groups are trained almost identically in writing style and the theories of the business. Unfortunately, the groups have different purposes. Journalists seek all the information they can to try and write an unbiased article for pubic consumption. Public relations folks are trained to release what nuggets of information that illuminate their employers in the best light and suppress that which might cast a shadow on their cause. If they have to release something that might not be well received, they are taught to do it on their terms — don’t be caught unawares.
Well, Corbett bested me. I still have a story, but I was unable to write anything of significance that would give the public a taste of what was to come. Now I am left to clarify what has lead up to the decision and the reaction of those it will involve.
I tip my hat sir.